Figma shipped three things in April that read, taken together, as one thesis: Weave workflows make generative pipelines a sharable community resource, Make kits let design-system teams bind prompts to real tokens and components, and Make attachments finally let PRDs, SVGs, brand guidelines and code flow into prompts as first-class context.
For product teams, the interesting bit isn't the image output — it's the governance layer. When a prompt can consume your design tokens and your PRD and your approved component library, "what does AI produce in our brand" becomes a config problem, not a prayer. That's a workflow you can review in a PR.
Parallel release: Claude Design — Anthropic's new experimental tool for prototypes, slides and one-pagers. Two bets, same direction: the canvas is getting eaten by the prompt. Make kits mean you bring policy to the eat-ing.